Home Copywriting How To Ethically Use A “Swipe File” For Your Ad Copy

How To Ethically Use A “Swipe File” For Your Ad Copy


Did you ever want you may afford to rent a kind of skilled copy writers who cost $5000 or extra to put in writing a easy gross sales letter? Or worse, have you ever laid down your hard-earned money for a self-proclaimed “skilled” author, and gotten again one thing your third grader may have written?

In case you spend numerous hours looking at a clean web page attempting to provide you with compelling advert copy for that “killer” gross sales letter (you understand, the one which’s going to make you wealthy past your wildest desires?)… STOP!

Why drive your self nuts and provides your self a significant headache attempting to coach your self to be an expert copy author in a single day? Do what the gurus do… begin a “swipe file.”

That is an unlucky identify, swipe file. It sounds unethical. Please perceive, I’m NOT condoning plagiarism! However each so-called “web advertising and marketing guru” brazenly admits to having a swipe file that they use after they want slightly inspiration.

So what’s a swipe file and the way do you employ it legally and ethically?

Principally, everytime you come throughout an advert or gross sales letter that makes you wish to run and seize your pockets… cease and print out that duplicate first! Spotlight or circle the elements of the advert that have you ever excited and desirous to make a purchase order. Then put it away in a folder or pocket book. That is your swipe file.

Finally, you may accumulate fairly a stack of nice skilled high quality advertisements. Then, whenever you’re looking at that clean web page attempting to compose your subsequent advert marketing campaign or gross sales letter, you’ll be able to leaf by way of your swipe file and MODEL your advert copy after a few of these advertisements… however DO NOT copy them phrase for phrase. Substitute your personal phrases and put your personal stamp on them. Combine and match totally different approaches from totally different advertisements.

Bear in mind, that is meant to be inspirational, not prison. NEVER out and out copy these advertisements. Simply analyze how the advert is structured, what TYPES of phrases are used, after which create your personal UNIQUE gross sales copy by emulating the profitable promoting methods out of your swipe file.

The thought is to review copy writing methods as you go. Finally, you may discover you will not must confer with your swipe file as usually. Your clean pages will not keep clean for lengthy since you’ll have discovered the way to write killer advert copy of your personal! You be taught greatest by doing it. Then it turns into second nature.

Who is aware of? Perhaps you may get so good at writing gross sales copy that quickly different folks can be including YOUR work to THEIR swipe recordsdata!


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