It looks as if a humorous query to me, however it will get requested loads. “The place ought to the search engine marketing copy go on my Net web page?” That query will get requested a lot as a result of there are a number of items of out-of-date info, rumors and myths with regard to textual content placement, when writing search engine marketing copy.
As an illustration, many completely swear that the copy must be as excessive up on the web page as potential for the major search engines to seek out it. Not true. The spiders will discover the textual content no matter the place it’s in your web page. Others say all of your textual content must be in a single block. Additionally not true. The spiders will discover the textual content no matter the place it’s in your web page.
Different statements I’ve heard relating to textual content placement embody:
· Your headline should seem on the very high of the web page.
· Copy positioned inside tables throws the major search engines off.
· Copy have to be positioned above the fold to be discovered by the spiders.
None of those are true. The spiders will discover the textual content no matter the place it’s in your web page. (Or did I already say that… twice?) That is true in 99.9% of the circumstances, with just some very uncommon exceptions.
So the place is the perfect place to place search engine marketing copy in your Net web page? Wherever it is sensible to the positioning customer!
Spiders will discover your textual content no matter the place it falls on the web page. Need proof? This is a check. Go to Google and sort in any working URL. When the outcome comes up for that web site, click on on: “Present Google’s Cache of…” Within the field that seems on the high of the subsequent web page, click on on this selection: “This cached web page could reference photographs that are not out there. Click on right here for the cached textual content solely.” What do you see?
You see precisely what the search engine sees. If the textual content seems on this text-only cache, which means Google’s spider can learn it and index it.
Put Copy The place It Is Most Useful to Your Guests
For the reason that engines will discover your textual content no matter the place it falls on the web page, your focus ought to be positioned on the positioning customer. That is the place your focus ought to at all times be. The individuals who have the cash come first; the major search engines come second. 🙂
If it is sensible on your guests to see your headline as the very first thing on the web page, then put it first. If a graphic design component makes extra sense, then put that first. In the event you use images or different photographs, embody captions so your guests perceive what these images imply and the way they relate to the gross sales message.
If in case you have an ecommerce web site, create pages for every class of merchandise you provide as a way to assist information the guests’ steps. Then add quick copy segments that shortly describe what is obtainable for every particular product. Although the copy is scattered all in regards to the web page, the engines WILL discover it.
With regards to copy placement in your Net pages, do not agonize over what the engines need you to do. Give 100% of your consideration to what can be most helpful on your guests and place your copy in these areas. The spiders will discover it with no bother in any respect.